Joey Blanket.
Joey Blanket is a premium Australian made baby blanket brand inspired by the beauty of the Australian landscape and a passion for quality natural fibres. Handmade using advanced knitting technology in regional Queensland, each blanket combines traditional craftsmanship with contemporary production techniques.
We partnered with founder Jeff to create a complete brand experience, delivering logo design, brand identity, website design and development, photography, swing tags and supporting print collateral.
The creative direction centred on softness, warmth and authenticity, resulting in a refined visual identity that reflects the care and craftsmanship behind every product. From packaging to digital presence, every touchpoint was designed to feel cohesive, considered and distinctly Joey Blanket.
A project that perfectly showcases how thoughtful branding and strategic design can help a local business tell its story and connect with its audience.
Client: Joey Blanket
Brief: Create a premium brand identity and online presence that reflects the quality, craftsmanship and Australian-inspired story behind Joey Blanket's range of knitted baby blankets. The goal was to establish a cohesive brand experience that would connect with customers across both digital and physical touchpoints.
Our Role: Development of a complete brand identity, design and build of a Shopify eCommerce website, product photography, and creation of supporting print collateral including swing tags to ensure a consistent and memorable customer experience.
Outputs: Branding, Website Design & Development, Photography, Swing Tags & Print Collateral
Launch: 2020
